In every kind of design practice, the magic happens when we can embrace ambiguity as much as we celebrate moments of clarity.
Understand: Explore & Focus
Everything is better with research - especially design solutions. Before I begin to tackle any kind of design problem, I do extensive research to make sure I understand the target audience, user goals, and the competitive landscape.
Hone: Ideate & Solve
Once I have a good idea of the problem I am solving and who I am solving it for, I conduct in-depth ideation phase by sketching out all possible user flows to determine what the user journey will be. After I’ve explored every possible solution under the sun, I can start to hone in on a solution and begin the sharpening phase.
Sharpen: Create & Iterate
The sharpening phase is all about trying things and seeing what sticks. This is my favorite step in the design process because it is the most transformative. I always make sure that I explore possible solutions with the prospective users themselves, so I know what the design is solving for and what it is missing.