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San Francisco

Malia Eugenio is UX + UI Designer dwelling in San Francisco. She is a lover of design, information, and guacamole. She is happiest when she is around other people who love to think big. 

Whistle

 

UX, product strategy, design thinking, and digital execution for Whistle's mobile experience.


ABOUT WHISTLE

Whistle is dedicated to building technology that brings pet owners and their pets closer together. 

In my time at Whistle, I have worked on the product team as a UX designer and eventually grew into a product design role as I started to take a more holistic approach to designing the experience for Whistle's third generation hardware device, Whistle 3.  I have now contributed to the shipping of two generations of our hardware device, and the acquisition of Whistle by MARS. 

 

MY ROLE

  • UX Research
  • Feature Ideation & Validation
  • Iterative Design
  • Usability Testing
  • UI Design
  • Interaction Design
  • Beta Program Project Management

WHISTLE 3: PRODUCT DESIGN + FEATURE DEVELOPMENT

 

USER RESEARCH

On the user experience side, I have spent much of my time at Whistle conducting qualitative research on pet-and-pet-owner relationships and pet owner behavioral patterns and motivations. These efforts led to the further development of core features of the product such as location GPS and activity monitoring. 

I also kicked off Whistle's first ever formal beta testing program and built in user research and usability testing initiatives within the program to see the fruits of the user research and user interface design through a more sophisticated testing procedure. This beta program continued throughout the public launch of Whistle's third generation pet tracker, Whistle 3. 

 

 

PERSONA DEVELOPMENT

 

BETA FEEDBACK SYNTHESIS

 

 

FEATURE DESIGN

Distilling user feedback and qualitative research first and foremost has allowed me to gain a deep understanding of how Whistle's user needs and motivations translates into the app experience. 

What do pet owners care about most?

  • Safety & peace of mind 
  • Staying connected to their pet 
  • Playing an active role in their pet's life 
  • Informative data that guides pet owner behavior
 

DESIGNING FOR GPS

FEATURE DESIGN: GPA LOCATION HISTORY