UX, product strategy, design thinking, and digital execution for Whistle's mobile experience.
Whistle is dedicated to building technology that brings pet owners and their pets closer together.
In my time at Whistle, I have worked on the product team as a UX designer and eventually grew into a product design role as I started to take a more holistic approach to designing the experience for Whistle's third generation hardware device, Whistle 3. I have now contributed to the shipping of two generations of our hardware device, and the acquisition of Whistle by MARS.
- UX Research
- Feature Ideation & Validation
- Iterative Design
- Usability Testing
- UI Design
- Interaction Design
- Beta Program Project Management
WHISTLE 3: PRODUCT DESIGN + FEATURE DEVELOPMENT
On the user experience side, I have spent much of my time at Whistle conducting qualitative research on pet-and-pet-owner relationships and pet owner behavioral patterns and motivations. These efforts led to the further development of core features of the product such as location GPS and activity monitoring.
I also kicked off Whistle's first ever formal beta testing program and built in user research and usability testing initiatives within the program to see the fruits of the user research and user interface design through a more sophisticated testing procedure. This beta program continued throughout the public launch of Whistle's third generation pet tracker, Whistle 3.
BETA FEEDBACK SYNTHESIS
Distilling user feedback and qualitative research first and foremost has allowed me to gain a deep understanding of how Whistle's user needs and motivations translates into the app experience.
What do pet owners care about most?
- Safety & peace of mind
- Staying connected to their pet
- Playing an active role in their pet's life
- Informative data that guides pet owner behavior